Category Archives: iOS
Last week at WWDC, Apple introduced iOS 6 amongst others. Without entering into two much detail about the hundreds of new features that the new OS will bring, there is one that reveals that Apple might be taking a serious look at mobile payments. With the introduction of Passbook in iOS 6, your iPhone will turn into a very convenient digital repository to place all sorts of digital goodies. Vouchers, loyalty cards, promotion codes, QR codes, which include boarding passes, and movie tickets, just to name a few. These can even be geotagged, so they would become active whenever you are near the target location.
Interesting and definitely very useful, but not outstanding from other competitors which are already offering partial solutions to this problem. Likely to have a wonderful user experience though, and would define standards so that companies can create their own passbook-able digital goodies. Apparently big players in different industries are already signing up for the new platform.
However, this touches some of the items that other companies are defining around a potentially very lucrative industry: mobile payments. Storing credit / debit / stored value cards in your mobile phone would be no secret, and would be similar to Google Wallet, which opens the door to adding more intelligence to the physical moment of payment.
There are many different ways into which Apple might decide to introduce mobile payments, but considering their usual appetite to be real game changers, it will be interesting to see if they have anything awaiting down their sleeve.
So far the traditional approach would be to use cards stored in the phone –in Passbook- to be used through NFC (it is yet to be seen whether iPhone 5 would ship with NFC, even though many rumors point in this direction) the integration with Passbook and other digital goodies such as vouchers, loyalty points, etc would help create a more interactive payment experience, but this would not be seen as a breakthrough as it would be quite similar to the ecosystem defined by Google around Wallet. And above all, Apple would be making not –or little- money out of this.
The payments ecosystem is complex and involves many actors. From issuers to merchants, it’s an industry which has a great dependency on a very established infrastructure, and in which having the right coverage and capillarity to reach a high percentage of POS (Points Of Sale) where new technologies of mobile payments would be accepted. This will surely be a challenge, even for a company with the drive and ability to massively push technology as Apple. NFC, with support from many companies will take some time to takeoff until a large number of Points of Sale are upgraded to support the near field technology. Yes, it is getting lots of support from mobile phone manufacturers, but merchants are yet to catch up (one-third of POS expected by end of 2012, with 2% at mid 2011 in the US).
So having set the scene, it will be very interesting to see what Apple has to offer in the mobile payments space, whether they will just rely on their ability to attract merchants to adopt Passbook as their natural digital distribution platform for digital goodies -and eventually payment methods- while reusing the existing NFC standards and Card issuers as Mastercard, Visa or American Express, or whether they will decide to change the way we understand mobile payments the same way they did with the way we understood the SmartPhone or even the way we consumed music.
It’s no secret that apps have changed the way we consume content and software, and expressions like “I have an app for that” are now part of our daily lexicon. Little by little, the appmania has been overflowing SmartPhones and Tablets. TVs where the next conquered territory, and now it seems that cars, and more specifically, on board infotainment systems are the next frontier.
Key players in the industry like Denso, QNX, Magneti Marelli and the traditional car manufacturers are already working in their respective strategies for bringing apps to your car. While most of the current trends are around driving performance and self-diagnostics, extending the features currently available on most infotainment systems, some brands are already introducing very popular general purpose apps. Read Lexus here, and the recently launched latest version of their on board system, Enform, which includes some interesting apps available on board the car. Things like buying movie tickets or booking a table at your destination are now possible, even through the cars voice commands. Even checking in your destination on Facebook is now something you can do behind the steering wheel.
This probably opens a new question behind the technology on which these on board infotainment systems are based. Will we see Android or iOS based in car navigation systems?. It would definitely be very exciting as this would mean instant availability of thousands, if not millions, of apps right to be installed in your car. Interesting potential advantage for Android as some of the current platforms are already based on Linux, which could mean easier integration of Android-based apps onboard.
Rumors intensifying and details being leaked suggest that bringing App Store to your TV set will not be the only killer feature in iTV. Following Apple’s philosophy on user experience, it seems that they have managed to completely revamp the overcomplicated interface of current TV sets.
It is not only the growing number of remote controls you surely have on your coffee table, but also the complexity of them. On screen menus actually did not deliver any simplification, all of the opposite, they added more and more features hidden under long lists of complicated options. So will Apple be able to change this?.
If we take a look at their history, the answer is quite clear. There is one fundamental thing the guys in Cupertino have been able to do. They have been able to make technology that is not felt as technology, and does not look like technology. They look like sophisticated products that anyone can use and enjoy.
Computers that do not look like computers, and do not require any technical knowledge to be used. How many technical messages, data, black screens do you see when your Mac starts. How many of you upgraded to OSX Lion with a few clicks?. SmartPhones and Tablets with an incredibly natural user interface, that does not feel techy at all.
So when the TV set industry is going on a completely opposite direction, are they ready to really break this trend and revolutionize the way you use your TV?.
Think Siri. This might be the answer to the way they would want to approach the relationship between you and your TV. No more remote controls. No more buttons. Talk
to your TV.
Thinking about it, probably the TV is one of the first stops in a long conquering journey. Voice interfaces have been there for a long time, but never this natural. Siri is an impressive piece of technology that… doesn’t look like technology. Game changer.
In the last decade there have been various attempts to renew the old glorious days when the TV set was the king of the living room. Despite set top boxes, which promised a basic level of interactivity, and
some applications built into gaming consoles like PS3, the TV has remained pretty much a one way lane ever since. Yes, higher quality, definition and even 3D, but still a one direction street.
Only in the last few years some manufacturers brought some built-in applications and even internet connection to their TV set offering, like Sony with some members of the Bravia family, but the offer was still very limited and fixed to the device, with very little possibilities of upgrade, which meant it would become quickly obsolete.
But then came Apple and introduced AppStore in 2008, not only making the process of buying, installing and upgrading software as simple as 1-2-3, but also creating an incredible appmania that has been conquering other platforms and devices. So it seemed only a matter of time that the format hit the TV, and Samsung did it.
Even though the figures are nowhere near the rocketing figures of applications sold for Smart Phones and tablets, there is clearly an appetite for these on TVs, with Samsung having served 5 million downloads in the first 15 months. Clearly the technology renewal cycle of TVs is much slower than that of Smart Phones, and whilst supporting apps might be a factor in choosing a specific TV over another, might not justify the renewal of your working set.
Other popular manufacturers are joining the apps wagon and are starting to launch TVs with apps capability, but what about the most powerful apps market out there?.
Google is also joining the trend with Google TV and offering perhaps a more open approach to enjoying digital, interactive content and apps on your TV, will they ever make the jump to manufacture a Google TV Display?.
Closing the loop
No rumor around that yet, but yes around Apple. For a couple of years, rumors have persisted that Apple was preparing a revolutionary TV set, which would bring together the traditional simplicity and elegance of Apple products, with their massive app store and the power of iTunes and its possibility (in some markets) of purchasing digital content.
From a device point of view, if the rumors around iPad 3 and its retina display are accurate, its resolution will be far higher than any Full-HD TV, so iOS is already capable of feeding such a screen while granting you access to hundreds of thousands of applications. It supports WiFi, and has a front camera for doing videoconferencing over facetime. Can you imagine a better place to do facetime than your TV?.
Whilst all of these would probably justify consumers to turn their eyes on to an eventual Apple TV Display (not to be confused with the current Apple TV), Apple could possibly be behind something bigger. Think iCloud, iTunes and iTV (should they give it that name) all together. Looks like the perfect way of closing the loop of the iFamily, doesn’t it?.
iTunes might start offering subscription services on which you might be access to all the content available via streaming, from any of your iDevices, including your brand new iTV. iCloud would allow you to store and share your existing, downloaded content and enjoy it full screen in the confort of your living room. Should they manage to do this with the quality, elegance and simplicity they usually do things, they could clearly do away with a big portion of the cable TV subscriptions.
Only rumors from here onwards, but most of them point to iTV as the name of the device, and late 2012 as the launch date, with a huge 55 inch OLED screen to enjoy your apps and content from iTunes. It would be powered by iOS as a super-sized iPad, but no information on wether it would be a touchscreen or not. Limited use for this from your sofa, but still would be nice to play Angry Birds at full size…
Sometimes, implications are hidden by the glowing success of certain new technologies. This is exactly what is happening with the current smartphones, or I would better say AppPhones. A trend opened by Apple in 2007 when the first iPhone was launched, ever since then most of the companies providing end customer services through smartphones are choosing to do it over native applications that are downloaded from their respective application store.
So far nothing wrong with this, actually from an end user perspective I am personally a great fan of this way of delivering contents and services, as they can provide an incredible user experience as well as providing full integration with the smartphone features like the camera, in-built GPS, compass and whatever will come in the next generations, with NFC chips already knocking on the door.
A bit of history
It is, however, when you look at the evolution of technology in the last few decades that you find this trend quite curious, as it implies effectively going against some of the basic principles we have been enacting for long years.
Think about traditional systems up to the 80’s where client-server computing used to be the rule. No middleware systems in between, and full blown applications (with exceptions like mainframes accessed through emulators) installed in end users computers.
The web comes in the 90’s, and soon browser-based, thin client computing is understood to be the way to go. Numerous advantages, like eliminating the error-prone processes of software distribution and patching the distributed applications. Looked very good and actually was (and still is) the rule up to nowadays. Except for mobile applications.
Back for good, sometimes
Back to client-server architectures, albeit in most of the cases a middleware will be paving the way between the client application and the back end systems, but client-server, anyway. It must be said, though, that the traditional burdens of distributed computing have been brilliantly solved by the companies ruling the mobile platform industry, with simplified application download, update, install and uninstall processes that eliminate nearly all the issues while maintaining all the advantages of native applications in terms of responsiveness and user experience. So brilliant is the concept of an Application Store or Marketplace, that I bet we will be seeing more applications for this concept outside the mobile ecosystem.
So back for good, I would say, in this case.
Back to square one, in others
Another traditional battle, specially since the early days of the web, has been standardization. Not only a problem for users who had the freedom to choose their browser of choice, but also for developers which had to write, test and maintain
code for many different browsers which did their own interpretations of the existing standards. This had improved in the last years though through greater standardization, so now we could talk about tuned versions of the same development rather than multiplied developments for different browsers.
Now think about mobile applications from this perspective, and here is where I see clearly a return to the beginning. Multiple platforms, with no grounds in common and even different programming languages, means that a company developing an application for Apple, Android and RIM devices, needs effectively to write 3 different applications. Of course design and some coding frameworks will surely be reused, but most of the work needs to be redone. Promising frameworks are out there to help bridge this gap, however, it looks that in this case we are back to square one.