As it is almost becoming a tradition in the industry, this time of the year gets fuelled with speculation, rumours, concepts and ideas on what the next iteration of Apple’s SmartPhone and mobile operating system would be. Here is a consolidation of what we know so far:
Little room for doubt here, the iPhone 6 will definitely have a larger screen and quite possibly come in two different screen sizes (4.7 and 5.5 inch). There are quite a few facts pointing in this direction, and beyond leaked designs and alleged pictures of iPhone 6 parts, the key hint is coming from down the supply chain, where screen manufacturers are already ramping up production of screens in these sizes in time for a potential September launch. The latest to be added to the rumour mill is the announcement by Japan Display that they would start production of a Quad-HD 5.5inch display in the second quarter of the year. Japan Display has recently been mentioned as to be entering the list of Apple’s component suppliers, and would mean a huge jump from the current 640 x 1136 resolution to a staggering 1440 x 2560. Details on the resolution for the eventual 4.7 inch display are yet to be released, but could be easily higher than current Full HD standards if density is maintained.
Some very realistic and others bordering science fiction, iPhone concepts are a gradual approximation to the real product to which we are already used to. There seems to be consensus on two aspects: A slimmer body and a much thinner bezel allowing to minimise the volume (and hence weight) increase of the device due to the jump in the screen. Most of the concepts are evolutions from the current 5/5s family design (see this beautiful – and realistic – video by Sam Beckett).
There have also been alleged leaks of schematics that describe with high precision how the device would look like which have been used to create yet another concept which would inaugurate a new look for the iPhone saga.
iOS 8 and Wearables
It is becoming increasingly clear that iOS 8 would evolve the new look and feel inaugurated with iOS7, and would have a strong focus on Health and Fitness, in line with the blooming of wearable devices in the last couple of years which are seeing fitness as a huge potential market for wearable technology. It looks like all Health functions will be grouped inside Healthbook, just similarly to what Passbook meant as a place for coupons and passes. The increased popularity of iBeacons could possibly mean some further development of this technology with real life applications in iOS 8.
And wearables. While Healthbook would put your iPhone 6 at the core of your fitness activity, allowing you to track all your progress, monitoring health parameters would require sensors that are best fitted to wearable devices. This would be a good symbiosis with the much spoken and yet to be seen iWatch, which could pack an array of sensors to monitor your blood pressure, heartbeat and possibly even sugar levels and other parameters. This would be the perfect complement to create a complete ecosystem around Health & Fitness and would mark the start of Apple in wearable technology where others already have a couple of iterations.
As in previous years, still quite some time until we get to know iOS 8 as usual in WWDC 2014 -likely to be held mid June this year- and an eventual launch of the iPhone 6 in September, once iOS 8 goes through it’s beta phase, in what should be possibly one of the most feature and innovation packed launch in the iPhone’s history, teaming it with new devices, new design concept and a change in size. Looking forward!.
It is becoming increasingly clear that Apple is executing a serious, calculated strategy to conquer the corporate space, traditionally dominated by Microsoft in the desktop/laptop space and BlackBerry in Mobile. It all started back in June when iOS 7 and OS X Mavericks were presented. Silently, they both introduced several features that clearly target the introduction of their devices in the corporate environment, where security policies and device manageability play a crucial role in determining which technology is used in the workplace.
In fact, the enterprise market is the only one where Macs are really increasing their footprint, reportedly at a yearly 20% uplift. Serious numbers for an industry -desktop computing- not living its best days.
Looks quite timely that OS X Mavericks includes several new features that make very good sense in a policy controlled environment, just to name a few:
Security enhancements to VPN connections used for remotely accessing resources in the corporate network, better ways of managing and controlling FileVault 2, the hard drive encryption facility in Mac OS X as well the possibility to use Apple TV for presentations onto screens and projectors.
Whilst OS X is not new in the corporate scene, iOS seemed to be lagging when compared to its desktop counterpart. This, together with BlackBerry’s lately decline, will surely boost the adoption rate of iPhone as the corporate mobility solution.
The list of features is extensive but can be summarised in the ability to embrace both personal and corporate use in a single device in a totally seamless way for the user. Details about them can be found in this article about the iOS 7 Event for Corporations that never happened.
And just when we thought these were strong arguments in the Corporate Crusade, the 22nd October event surprised us by giving out both the Operating System
and iWork (Apple’s equivalent to Microsoft Office) for free. How this translate to corporate purchase agreements is yet to be seen, but definitely a bold move within their calculated strategy to secure a leading position in the enterprise space.
There is lots of speculation on why Angel Ahrendts, former Burberry CEO and the best paid Executive in the UK, would quit to join Apple as senior vice president of retail and online stores. Ahrendts diversified and transformed Burberry bringing back the prestige lost over the years while increasing revenue by 250% since she joined the British firm back in 2006.
The very reason behind this move could be a radical change in the way we understand Apple. The guys in Cupertino might be considering a deep transformation from a Technology manufacturer to a lifestyle or even a luxury goods company.
It’s no secret that other luxury brands have found good success in diversifying their portfolio of products well beyond their traditional products (Montblanc, Prada or Loewe are just a few examples). When executed with care avoiding the vulgarization of the brand, this strategy has worked well for quite a few players in the luxury industry and is a great way of leveraging the value of the Apple brand, estimated in 98 billion US dollar, about four times the first luxury brand, Louis Vuitton (LV).
Does this mean that the next big thing coming from the kitchen at Cupertino would be a hi-tech line of suitcases?. Or maybe an iOS powered bike?. How about the rumored iWatch being a luxurious line of finely crafted watches?.
Thrilling possibilities, watch this space.
The ubiquitous nature of technology and the frenetic pace at which it evolves becomes dramatically obvious when products with a traditionally longer lifecycle embrace electronics and software traditionally only available in computers. The flooding of technology into these consumer products can be seen everywhere, with TV sets becoming closer and closer to computers with Internet connection and multiple apps that go well beyond the original intention of the base product, or cars with multiple, software-powered, onboard systems such as Navigation, Audio, Phone and Voice command, just to name a few.
This increased affordability of computing power and ubiquitous connectivity brings a whole new world of possibilities to enhance the traditional concept of certain consumer products, it has also had a number of downsides. Some products have seen their life cycle accelerated and a TV set that not so long ago had its lifecycle measured in decades, is now reduced to a few years. The adoption of advanced operating systems to power day to day consumer products accelerates obsolescence of these bringing it closer to that of computers.
Cars, for obvious reasons, are a different story. Long lasting products by nature, and with manufacturers integrating more and more technology (both hardware and software) onto them, a situation is created in which the (expensive) technology onboard vehicles, such as GPS Navigation, gets quickly outdated, with very few options for upgrading the hardware part of it. These systems soon pale when compared to the much more affordable, and easily upgradable features available in smartphones for a fraction of the cost.
Moves like iOS in the car, announced as a yet-to-be-implemented feature in iOS 7, can be game changing by going far beyond just providing a pretty interface for your iPhone when shown on your onboard screen. They can go as far as transplacing the complete onboard technology of vehicles into a smartphone, by basically getting all the software to run remotely in you
r handheld device, rather than in the onboard processors.
First of all, the obsolescence is over. All your car will provide is a screen, and that is the only thing that can get obsolete. The Navigation software available on iOS (despite the Apple maps fiasco) is on par with any onboard GPS system, and comes for free. No in car GPS hardware required, no more slow processors that can only run simple maps, no
more costly upgrades to onboard maps. Online maps permanently updated, real time traffic information and all the necessary hardware packed in your smartphone, which you can upgrade as frequently as you wish.
Audio is another key application brought by iOS in the car, creating a specific interface for managing your audio library while on the move, together with the phone interface.
Siri is King
In my humble opinion this is the moment that Siri has been waiting for. Interacting with onboard technology in cars has been, and still is, a big safety concern. Whilst all manufacturers have invested obscene sums in creating intuitive interfaces (BMW’s iDrive, Lexus’ Remote Touch or Audi’s MMI as an example), they still require attention from the driver. Of course most of the premium brands have implemented voice command systems, but in most cases require learning or following very specific instructions with accuracy being low enough not to be a full alternative to the physical interaction.
But here comes Siri, with the ability to understand natural language and take dozens of different instructions without the need for the driver to learn how to enumerate them.
Basing your car electronics in a naturally connected device brings new possibilities by being able to make use of Siri’s current (and possibly future) capabilities like finding restaurants, petrol stations around the current location, finding movies to watch and maybe booking hotel rooms in the future.
If Apple opens iOS in the car to developers, I bet we will be seeing cars giving away most of their onboard technology transplacing it to apps implemented in iOS which will manage most of the car functions, with Siri as the main way of interacting with your vehicle systems, from your Navigation, Climate control, Audio, Video and even car adjustments to be managed easily by interacting with apps in your Smartphone while talking to Siri.
Not a bad move, and one that would increase customer loyalty once a long lasting good like your car is tied to a particular Smartphone platform, on top of possibly transforming the way we understand technology onboard vehicles. And bring a second life to them.
Last week at WWDC, Apple introduced iOS 6 amongst others. Without entering into two much detail about the hundreds of new features that the new OS will bring, there is one that reveals that Apple might be taking a serious look at mobile payments. With the introduction of Passbook in iOS 6, your iPhone will turn into a very convenient digital repository to place all sorts of digital goodies. Vouchers, loyalty cards, promotion codes, QR codes, which include boarding passes, and movie tickets, just to name a few. These can even be geotagged, so they would become active whenever you are near the target location.
Interesting and definitely very useful, but not outstanding from other competitors which are already offering partial solutions to this problem. Likely to have a wonderful user experience though, and would define standards so that companies can create their own passbook-able digital goodies. Apparently big players in different industries are already signing up for the new platform.
However, this touches some of the items that other companies are defining around a potentially very lucrative industry: mobile payments. Storing credit / debit / stored value cards in your mobile phone would be no secret, and would be similar to Google Wallet, which opens the door to adding more intelligence to the physical moment of payment.
There are many different ways into which Apple might decide to introduce mobile payments, but considering their usual appetite to be real game changers, it will be interesting to see if they have anything awaiting down their sleeve.
So far the traditional approach would be to use cards stored in the phone –in Passbook- to be used through NFC (it is yet to be seen whether iPhone 5 would ship with NFC, even though many rumors point in this direction) the integration with Passbook and other digital goodies such as vouchers, loyalty points, etc would help create a more interactive payment experience, but this would not be seen as a breakthrough as it would be quite similar to the ecosystem defined by Google around Wallet. And above all, Apple would be making not –or little- money out of this.
The payments ecosystem is complex and involves many actors. From issuers to merchants, it’s an industry which has a great dependency on a very established infrastructure, and in which having the right coverage and capillarity to reach a high percentage of POS (Points Of Sale) where new technologies of mobile payments would be accepted. This will surely be a challenge, even for a company with the drive and ability to massively push technology as Apple. NFC, with support from many companies will take some time to takeoff until a large number of Points of Sale are upgraded to support the near field technology. Yes, it is getting lots of support from mobile phone manufacturers, but merchants are yet to catch up (one-third of POS expected by end of 2012, with 2% at mid 2011 in the US).
So having set the scene, it will be very interesting to see what Apple has to offer in the mobile payments space, whether they will just rely on their ability to attract merchants to adopt Passbook as their natural digital distribution platform for digital goodies -and eventually payment methods- while reusing the existing NFC standards and Card issuers as Mastercard, Visa or American Express, or whether they will decide to change the way we understand mobile payments the same way they did with the way we understood the SmartPhone or even the way we consumed music.
It’s no secret that apps have changed the way we consume content and software, and expressions like “I have an app for that” are now part of our daily lexicon. Little by little, the appmania has been overflowing SmartPhones and Tablets. TVs where the next conquered territory, and now it seems that cars, and more specifically, on board infotainment systems are the next frontier.
Key players in the industry like Denso, QNX, Magneti Marelli and the traditional car manufacturers are already working in their respective strategies for bringing apps to your car. While most of the current trends are around driving performance and self-diagnostics, extending the features currently available on most infotainment systems, some brands are already introducing very popular general purpose apps. Read Lexus here, and the recently launched latest version of their on board system, Enform, which includes some interesting apps available on board the car. Things like buying movie tickets or booking a table at your destination are now possible, even through the cars voice commands. Even checking in your destination on Facebook is now something you can do behind the steering wheel.
This probably opens a new question behind the technology on which these on board infotainment systems are based. Will we see Android or iOS based in car navigation systems?. It would definitely be very exciting as this would mean instant availability of thousands, if not millions, of apps right to be installed in your car. Interesting potential advantage for Android as some of the current platforms are already based on Linux, which could mean easier integration of Android-based apps onboard.
This might be true from multiple points of view when it comes to the naming of the yet to be unveiled iPad 3. It seems that not only will Apple release the 3rd version of the popular tablet as early as in a few weeks time from now, but also that more than one version of it will be available at the same time. This somehow breaks the evolution of the iPad product so far and might be a sign of the popularity the Amazon Kindle Fire is enjoying.
Up to now, the iPad and most of its competitors have been positioned too closely, with this being the reason for the failure of most of them. Kindle, however, is probably on a class of its own. For the moment… Obviously Kindle is not meant to be a replacement to the iPad, as sales figures of the Apple product seem to prove, however, it might have uncovered a gap in Cupertinos product line, where there might be room for a lower spec iPad in between the iPhone and the high-end iPad 3.
Yet to be seen is whether this strategy would pay off for Apple, as Amazon seems to be way ahead covering the low end of the market, with sales figures in excess of one million units per week.
It would also be interesting to see how Apple will approach the developer community, as it looks like now applications will have to be available for multiple screen resolutions and screen sizes.
Rumors intensifying and details being leaked suggest that bringing App Store to your TV set will not be the only killer feature in iTV. Following Apple’s philosophy on user experience, it seems that they have managed to completely revamp the overcomplicated interface of current TV sets.
It is not only the growing number of remote controls you surely have on your coffee table, but also the complexity of them. On screen menus actually did not deliver any simplification, all of the opposite, they added more and more features hidden under long lists of complicated options. So will Apple be able to change this?.
If we take a look at their history, the answer is quite clear. There is one fundamental thing the guys in Cupertino have been able to do. They have been able to make technology that is not felt as technology, and does not look like technology. They look like sophisticated products that anyone can use and enjoy.
Computers that do not look like computers, and do not require any technical knowledge to be used. How many technical messages, data, black screens do you see when your Mac starts. How many of you upgraded to OSX Lion with a few clicks?. SmartPhones and Tablets with an incredibly natural user interface, that does not feel techy at all.
So when the TV set industry is going on a completely opposite direction, are they ready to really break this trend and revolutionize the way you use your TV?.
Think Siri. This might be the answer to the way they would want to approach the relationship between you and your TV. No more remote controls. No more buttons. Talk
to your TV.
Thinking about it, probably the TV is one of the first stops in a long conquering journey. Voice interfaces have been there for a long time, but never this natural. Siri is an impressive piece of technology that… doesn’t look like technology. Game changer.
In the last decade there have been various attempts to renew the old glorious days when the TV set was the king of the living room. Despite set top boxes, which promised a basic level of interactivity, and
some applications built into gaming consoles like PS3, the TV has remained pretty much a one way lane ever since. Yes, higher quality, definition and even 3D, but still a one direction street.
Only in the last few years some manufacturers brought some built-in applications and even internet connection to their TV set offering, like Sony with some members of the Bravia family, but the offer was still very limited and fixed to the device, with very little possibilities of upgrade, which meant it would become quickly obsolete.
But then came Apple and introduced AppStore in 2008, not only making the process of buying, installing and upgrading software as simple as 1-2-3, but also creating an incredible appmania that has been conquering other platforms and devices. So it seemed only a matter of time that the format hit the TV, and Samsung did it.
Even though the figures are nowhere near the rocketing figures of applications sold for Smart Phones and tablets, there is clearly an appetite for these on TVs, with Samsung having served 5 million downloads in the first 15 months. Clearly the technology renewal cycle of TVs is much slower than that of Smart Phones, and whilst supporting apps might be a factor in choosing a specific TV over another, might not justify the renewal of your working set.
Other popular manufacturers are joining the apps wagon and are starting to launch TVs with apps capability, but what about the most powerful apps market out there?.
Google is also joining the trend with Google TV and offering perhaps a more open approach to enjoying digital, interactive content and apps on your TV, will they ever make the jump to manufacture a Google TV Display?.
Closing the loop
No rumor around that yet, but yes around Apple. For a couple of years, rumors have persisted that Apple was preparing a revolutionary TV set, which would bring together the traditional simplicity and elegance of Apple products, with their massive app store and the power of iTunes and its possibility (in some markets) of purchasing digital content.
From a device point of view, if the rumors around iPad 3 and its retina display are accurate, its resolution will be far higher than any Full-HD TV, so iOS is already capable of feeding such a screen while granting you access to hundreds of thousands of applications. It supports WiFi, and has a front camera for doing videoconferencing over facetime. Can you imagine a better place to do facetime than your TV?.
Whilst all of these would probably justify consumers to turn their eyes on to an eventual Apple TV Display (not to be confused with the current Apple TV), Apple could possibly be behind something bigger. Think iCloud, iTunes and iTV (should they give it that name) all together. Looks like the perfect way of closing the loop of the iFamily, doesn’t it?.
iTunes might start offering subscription services on which you might be access to all the content available via streaming, from any of your iDevices, including your brand new iTV. iCloud would allow you to store and share your existing, downloaded content and enjoy it full screen in the confort of your living room. Should they manage to do this with the quality, elegance and simplicity they usually do things, they could clearly do away with a big portion of the cable TV subscriptions.
Only rumors from here onwards, but most of them point to iTV as the name of the device, and late 2012 as the launch date, with a huge 55 inch OLED screen to enjoy your apps and content from iTunes. It would be powered by iOS as a super-sized iPad, but no information on wether it would be a touchscreen or not. Limited use for this from your sofa, but still would be nice to play Angry Birds at full size…