Rumors intensifying and details being leaked suggest that bringing App Store to your TV set will not be the only killer feature in iTV. Following Apple’s philosophy on user experience, it seems that they have managed to completely revamp the overcomplicated interface of current TV sets.
It is not only the growing number of remote controls you surely have on your coffee table, but also the complexity of them. On screen menus actually did not deliver any simplification, all of the opposite, they added more and more features hidden under long lists of complicated options. So will Apple be able to change this?.
If we take a look at their history, the answer is quite clear. There is one fundamental thing the guys in Cupertino have been able to do. They have been able to make technology that is not felt as technology, and does not look like technology. They look like sophisticated products that anyone can use and enjoy.
Computers that do not look like computers, and do not require any technical knowledge to be used. How many technical messages, data, black screens do you see when your Mac starts. How many of you upgraded to OSX Lion with a few clicks?. SmartPhones and Tablets with an incredibly natural user interface, that does not feel techy at all.
So when the TV set industry is going on a completely opposite direction, are they ready to really break this trend and revolutionize the way you use your TV?.
Think Siri. This might be the answer to the way they would want to approach the relationship between you and your TV. No more remote controls. No more buttons. Talk
to your TV.
Thinking about it, probably the TV is one of the first stops in a long conquering journey. Voice interfaces have been there for a long time, but never this natural. Siri is an impressive piece of technology that… doesn’t look like technology. Game changer.
In the last decade there have been various attempts to renew the old glorious days when the TV set was the king of the living room. Despite set top boxes, which promised a basic level of interactivity, and
some applications built into gaming consoles like PS3, the TV has remained pretty much a one way lane ever since. Yes, higher quality, definition and even 3D, but still a one direction street.
Only in the last few years some manufacturers brought some built-in applications and even internet connection to their TV set offering, like Sony with some members of the Bravia family, but the offer was still very limited and fixed to the device, with very little possibilities of upgrade, which meant it would become quickly obsolete.
But then came Apple and introduced AppStore in 2008, not only making the process of buying, installing and upgrading software as simple as 1-2-3, but also creating an incredible appmania that has been conquering other platforms and devices. So it seemed only a matter of time that the format hit the TV, and Samsung did it.
Even though the figures are nowhere near the rocketing figures of applications sold for Smart Phones and tablets, there is clearly an appetite for these on TVs, with Samsung having served 5 million downloads in the first 15 months. Clearly the technology renewal cycle of TVs is much slower than that of Smart Phones, and whilst supporting apps might be a factor in choosing a specific TV over another, might not justify the renewal of your working set.
Other popular manufacturers are joining the apps wagon and are starting to launch TVs with apps capability, but what about the most powerful apps market out there?.
Google is also joining the trend with Google TV and offering perhaps a more open approach to enjoying digital, interactive content and apps on your TV, will they ever make the jump to manufacture a Google TV Display?.
Closing the loop
No rumor around that yet, but yes around Apple. For a couple of years, rumors have persisted that Apple was preparing a revolutionary TV set, which would bring together the traditional simplicity and elegance of Apple products, with their massive app store and the power of iTunes and its possibility (in some markets) of purchasing digital content.
From a device point of view, if the rumors around iPad 3 and its retina display are accurate, its resolution will be far higher than any Full-HD TV, so iOS is already capable of feeding such a screen while granting you access to hundreds of thousands of applications. It supports WiFi, and has a front camera for doing videoconferencing over facetime. Can you imagine a better place to do facetime than your TV?.
Whilst all of these would probably justify consumers to turn their eyes on to an eventual Apple TV Display (not to be confused with the current Apple TV), Apple could possibly be behind something bigger. Think iCloud, iTunes and iTV (should they give it that name) all together. Looks like the perfect way of closing the loop of the iFamily, doesn’t it?.
iTunes might start offering subscription services on which you might be access to all the content available via streaming, from any of your iDevices, including your brand new iTV. iCloud would allow you to store and share your existing, downloaded content and enjoy it full screen in the confort of your living room. Should they manage to do this with the quality, elegance and simplicity they usually do things, they could clearly do away with a big portion of the cable TV subscriptions.
Only rumors from here onwards, but most of them point to iTV as the name of the device, and late 2012 as the launch date, with a huge 55 inch OLED screen to enjoy your apps and content from iTunes. It would be powered by iOS as a super-sized iPad, but no information on wether it would be a touchscreen or not. Limited use for this from your sofa, but still would be nice to play Angry Birds at full size…