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Crowdsolving and MH370


Tomnod

Tomnod – enabling the crowd search for the missing Malaysia Airlines Flight 370 – Picture courtesy of Tomnod

It’s been 9 painful days since Malaysia Airlines flight 370 vanished from secondary radar on the early morning of Saturday the 8th of March en-route from Kuala Lumpur to Beijing. As sad as the story and mystery of the whereabouts is, a beautiful use of Technology, Digital and Social Media has come on the spotlight in the hunt of the plane. The idea is simply brilliant. Thousands of detailed, freshly captured satellite images are made available to the public, allowing the crowd to collaborate in the humongous task of combing thousands of square miles of ocean in the search for any trace of the missing plane. The imagery is provided by DigitalGlobe, who owns and operates the network of satellites that constantly capture the images, with Tomnod being their crowdsourcing arm.

The mechanics are simple, and brilliant. Just browse to Tomnod’s website and join the cause. Tomnod will assign you tiles of the map where the search area is being focused, allowing you to tag different types of objects as you find them. With a simple and incredibly intuitive user interface, you can be collaborating to the cause in a matter of seconds

Whilst in this particular case the plane is yet to be found, this has been successful in the past in finding a missing light plane in Idaho, helping response and humanitarian aid teams prioritize they activities in the aftermath of devastating super typhoon Haiyan or mapping the damage of a deadly tornado in Oklahoma.

Tomnod has helped resolve real problems in recent times.

Tomnod has helped resolve real problems in recent times – picture courtesy of Tomnod.

It just comes to demonstrate how Technology can help solve real world complex problems, by organizing and coordinating a massive collaboration effort across the globe. Beautiful idea, hope it is as successful this time as it was in the past. You can help, spread the word!.

Capturing the fleeting business


Nokia Lumia 820 onboard POS

Nokia Lumia 820 onboard POS

While still struggling in the consumer market, some potential success stories start to emerge for the Nokia and Windows Phone tech marriage. Turning a Nokia Lumia 820 into a mobile point of sale with specific apps connected to their booking and payment systems, allows to capture a very short-lived business opportunity like on board paid upgrades.

Onboard connectivity definitely plays a role in the success of the initiative, but more importantly, paves the way for the next level of loyalty recognition and rewarding on the spot thanks to the connection with the centralized CRM systems.

A promising prospect for Delta and Nokia/Microsoft and definitely a big scale experiment with 19.000 units distributed amongst Delta’s Cabin Crew.

More about this story:

Nokia Lumia 820 Flying High With Delta Airlines

Delta Streamlines In-flight Customer Service With New Windows Phone Handheld Devices For Flight Attendants

Beyond excellence


Beyond excellence

Beyond excellence

Today I attended a very interesting session about Customer Service, in which it was made clear that customers expect more than service excellence, they want to be delighted. Apparently customer expectations have gone to a complete new

level, in which Customer satisfaction is now worthless, customers expect that their needs are anticipated, they want to be surprised well beyond their expectations.

We all try to differentiate from our competitors by improving and continuously improving our products, services and processes, implementing better and more sophisticated technologies that enable us to do more with less, but this, by itself, does not bring customer satisfaction, furthermore, it does not delight our customers. No matter how good our systems and processes are, most of your experience as a customer will be down to the person that managed the interaction with us. This will determine whether you will be satisfied or not. Even though, Customer satisfaction is no longer enough. It is now necessary to delight the customer, which is down to how you make your customer feel throughout the whole interaction. Whether you are able to anticipate their needs, and create that wow factor that will be long remembered after the interaction.

The shortest distance between two persons is a smile

Yes, technology can help provide the necessary tools for staff to be more efficient and provide a better service. It is a necessary, yet not sufficient condition for delighting your customers. It is down to the physiology of your customer facing staff, the way the talk, the way the make eye contact and above all, the way they smile. And this is not something that is taught in a customer service training, it is something that needs to be part of the DNA of the Organization. It is the face that you have when you arrive at work that will be seen -and remembered- by your customers. What differentiates good companies from great companies is precisely that, their staff, and how the culture they breath every day influences them, which will ultimately determine how genuine their smile. After all there is nothing worse than a clearly fake smile right?.

Personal experience

As the session went by, I started remembering a few past experiences in one of my favorite companies, Singapore Airlines. Air travel is by nature very anonymous, as you share a small space with a few other hundreds of passengers, and crew see hundreds, if not thousands of customers every week. This seems to be the perfect base of an impersonal service. Yet after so many flights I still get impressed by how they are able to transform an anonymous experience into a personal one. And how they are still able to create that wow factor, by going that extra few miles that are not in any onboard service manual. It is not only about saying please or thank you, it is about genuinely and generously keeping your ego to yourself and letting customers have their moment.

Not all crew are the same, of course, and there are always good and bad days. But one thing (and I say this by personal experience), these guys are just doing it right and they have managed to create a whole corporate culture around customer service that clearly pays off. The most remarkable flight I have had onboard any Singapore Airlines plane will not be remembered by the quality of the seat, the food, the amount of champagne of the movies offered on the entertainment system. It will be remembered by how genuinely the crew smiled and took care of me throughout the flight, and how they went well beyond the service manual to make sure I enjoyed the experience.

Once I was told that the only thing that truly can differentiate ourselves from our competition, and that can not be copied by them is the human being and their attitude. The session today was all about it, and I can only tell by personal experience that it is very true.

Born Social vs Learnt Social


Citi rewards facebook app

Citi rewards facebook app

Following the previous post on Scoot, and how they are a truly born social company, it is interesting to compare how their evolution is in Social Media as compared to more established companies that are learning how to become social and adopting it on their way.

It is becoming more and more clear that Social Media is not only going to be the way to gain a more close and personal relationship with your customers, but also a full service channel that will probably start moving business out of your current electronic platforms. Some industries will be earlier adopters than others, and some examples of this can be found on the airline industry, where Malaysia Airlines is already offering flight search, booking and check-in can be done in a facebook app.

Security and privacy concerns will slow down the adoption for certain industries, namely the Financial Services, but yet there is already space for certain features to be offered in Social Media. Citibank recently launched a new facebook app that allows their customers group their reward points they obtain for purchases and use them for charity or a group gift. Rewards seems to be quite the right transaction for Banks to start servicing customers over Social Media, as its level of risk is far lower than traditional financial transactions.

It will be interesting to see and compare the adoption curve for established companies, specially on highly risk aware industries like Banking as compared to companies born social like Scoot, who have adopted Social Media in a very natural manner for literally every single internal process they are facing in the journey of setting up the airline: Recruiting, selecting their slogan and offering promotions. It will not be surprising to see that Facebook -their Google+ page is yet to be seen- will become their main sales and servicing channel when they start operating.

Will this be the trend followed by other industries and therefore, will Social Media replace -at least partially- online banking? I make my bet!

Born Social


Scoot on Facebook

Scoot on Facebook

Just like new generations are growing with an iPhone in their hands, and therefore have a much more natural adoption of technology in their lives, some newly established companies are having a completely natural approach to using Social Media. This is the case of Scoot, a recently launched low cost airline by Singapore Airlines, who is making extensive use of Social Media to engage their future customers. Barely three weeks after their formal launch, and months before they actually start operating, they already have a blog as well as a facebook page with over 5400 fans. The number itself might not be too high, but it is surely an achievement for a firm just a few weeks old that has yet to start operating.

While more established, traditional firms struggle to adopt and embed Social Media in their relationship with customers, it is an intrinsic part of the culture of these newly born businesses which take huge advantage of it. I was very pleased to see that Scoot is fully adopting these channels as THE natural way of engaging their future customers, not only by promoting their future business, but also by giving an insight into the thrilling process of building an airline from scratch. Last post on Facebook is presenting the CFO of the company to the public, similarly to what they did with their Chief Pilot. This is truly creating a whole new dimension in the relationship with customers, letting them know the human side of your business.

Good luck Scoot!

Social Media and Customer Relations


Social Media

Social Media

This wonderful article made me think about how some industries are making use of Social Media whilst other are still very hesitant about it. It also does a very interesting insight on how the relationship between these companies and their customers are changing, and even more interesting, how the perception the customers get are also changing accordingly.

Air travel is being one of the industries which most benefit is getting from Social Media. Nearly 200 airlines are already actively present in Social Media, and the nature of this industry is clearly benefiting from having a direct and real time communication channel with their customers. Air travel operations are subject to innumerable and unpredictable situations that cause disruptions and delays. So from a purely operational point of view, it is clear that Social Media, specially facebook and twitter are key elements in this new way of addressing customer communications. Delays and cancellations for any of the classical reasons -weather, plane maintenance, crew rotation, etc.- can now be made known to the wide audience.

Not that this will solve any of the issues and eliminate the delays or cancellations, but it is definitely helping customers be aware of the situation and plan accordingly. Knowing is better than not definitely.

This is probably the most obvious usage of Social Media, but probably not the most powerful. Three different usages can be identified:

  • Communication with customers (operational)
  • Feedback
  • Marketing and sales

The power of feedback

Think about feedback. This is a double edged weapon. Feedback is good, and making things easier for customers to give feedback right where and when the issue or the good experience is happening clearly encourages more than filling a feedback form. People just tweet their last good or bad experience, or post a comment on your wall about it. This is really powerful, but demands a managed presence in Social Media to be able to listen to this feedback effectively.

But this has a downside too, which I tend to see as a big opportunity. You can no longer hide failure. If you cause a problem to a customer, not only you will know, your whole set of followers will do. This obviously can be seen as a downside, but I clearly see this as an opportunity for companies to improve customer service and attention, and really treat customers as they deserve. Furthermore, most of the failures in customer service will remain undetected behind the fact that customers rarely complained, and even more, complains never reached the media. Now this has completely changed, but also for good, now you know where your weakest points are, so your customers become your best allies.

The true revolution

Customer Satisfaction

Customer Satisfaction

The more I look at Social Media adoption in the large Enterprise, the more I see it as a movement towards customer centricity. No longer we make the customer come to our online systems, we go to where the customer spends his or her time

online. We do not ask for feedback or claims to be given in a particular manner and a particular place, we listen to the customer wherever and whenever the customer is.

This is for me the authentic revolution of Social Media in the Enterprise. Not only being able to communicate, but reinventing all our customer interactions to be where and when the customer is, on every occasion where the customer needs to interact with us. For good and for bad.

For me, this is why Social Media is already revolutionary. Now I am really keen to see how other industries adopt are able to open themselves to this new world of possibilities. Challenging but really thrilling and full of potential.

Customer experience – When it is all about YOU


When finding your place in the market maybe you are differentiating by price, or by having a niche product. Some other companies would like to be recognized as leaders in Customer Service. I really like these kind of companies, as I think it is really difficult to achieve excellence in customer service. If you combine this with the size of a large, global business, then the task acquires a completely new dimension. Not only you need to design and deliver an outstanding service to your customers, but you also need to do it consistently in any location and interaction point. It is all about how your customers perceive your company, and in the premier league of customer service, no flaws are allowed, anytime, anywhere.

The material and human side

Qantas A380 Business Class

Qantas A380 Business Class

Creating a high quality customer experience is a serious business. And complex, very complex. After you look at all the material aspects of your customer service, which will depend on the industry, you will probably realize that the most important, and difficult piece to achieve is the human bit. If you are a Bank, no matter how good your Internet Banking Technology is, or how fancy your latest mobile app looks like, how well you have designed your branches or how finely tuned your call routing strategies and scripts are in your call center, the human part can spoil the whole experience, or the other way around. Standardizing the material aspects of your customer experience might look challenging, specially if you have a global scale business, but, what about the human side?. How do you ensure that the people that face the moment of truth with your customers deliver exactly the same experience?.

There are very few companies that have achieved this, and there is one for which I feel particular admiration. First, for the quality of their service, and the human side of it. Second for the consistency they have achieved in a global scale. It is Singapore Airlines.

Airline customer service

If you think about what is customer service in an airline, it is really a complex topic, involving many material aspects, and a crucial human part. In the last few years I have traveled half a million kilometers, mostly between Spain and Singapore, and using mainly BA, Qantas and Singapore Airlines. After some hours on board (and half a million kilometers is a few of them) you start to appreciate the difference. Some differences are subtle, others much more obvious. Both BA and Qantas have nice business class products in their long haul fleet, specially Qantas after the introduction of the A380 on the route. The seats are comfortable and the service is quite nice to, but here start the differences when you introduce SQ in the equation. Their service is clearly outstanding and in a different league when you compare it to the other two carriers.

There are subtle differences like the cabin design and ambiance, or the nice orchids in the lavatories, but it really becomes serious when it gets to the food and the way it is presented. No tray food. Delicious food carefully presented in Givenchy tableware, and fine wines served on full size fine glassware by the same firm.

Singapore Airlines A380 Business Class

Singapore Airlines A380 Business Class

Consistency

But above all the material aspects which define the great service onboard SQ flights, it is clearly their cabin crew and personnel that really set the difference. Some would say it is part of the Asian culture for customer service, and I would agree only partly. It is also a fantastic job of customer service standardization. No matter whether you board an SQ plane in Singapore, London or Barcelona, the way the crew address you, the way the Satay is served and the way the crew genuinely care about you throughout the flight is exactly the same.

Walk down the air bridge towards the aircraft door and you will start sensing the particular fragrance of all SQ planes -yes, they all smell the same- while you are welcomed by a couple of members of the crew and you already feel a bit home.

Standardized vs personalized

So now we have an outstanding customer service that is also consistent across the all the touchpoints. But wouldn’t this feel a bit cold and non-personal for the customer?. They seem to have also taken care of this. No matter how standardized the onboard service is, but they still manage to make you feel special and truly cared of whilst onboard. It is all about YOU. The amazing thing is that there are hundreds of thousands of YOUs every day on dozens of SQ aircraft across the world, and all of them feel special and unique.

Clearly there is a very interesting lesson to be learnt from other industries isn’t it?. Imagine you could deliver this service in this consistent manner across your whole enterprise, whilst still making your customers feel unique?.

Singapore Airlines A380 upper deck cabin

Singapore Airlines A380 upper deck cabin

Meal onboard

Meal onboard

Moving into the Social Network


Malaysia Airlines MHBuddy

Malaysia Airlines MHBuddy

Malaysia airlines has recently announced their MHBuddy application, which basically introduces all the flight search, booking and check-in features IN facebook. This is not a link to the Malaysia Airlines site, it is really a booking engine within facebook.

Where are your customers?

This idea, not specifically around flight booking but more on banking and financial services has been flying through my mind for the last months. There is one fundamental question I ask myself: How much time do our customers spend in our websites or online applications? The answer is simple, very little. We spend millions in improving our look and feel, making channel based pricing to make the Internet channel more attractive, but still it can not be even compared with the time our customers spend in facebook or other social networks.

People do not log into a social network, they are IN the social network all the time. Through their smartphone, tablet, netbook and desktop, through notifications, email or browsing. No matter where and when, you are connected, like it or not, part of your life happens there. And moreover, it does not happen in our corporate websites or online offerings, we are outside the life of our customers.

So it does not seem too wild to think that a possible way to go is to stop trying to pull our customers to our sites but, put our sites and online offering where our customers are.

The implications

I know this opens very serious security concerns, specially in some industries that deal with sensitive information and are prone to attacks, phishing and fraud in general, but if you think about it, this is probably one of the trends we will see in the next few years, with more and more moves into the social network, name it facebook or others, but ultimately, I bet it will happen, and ways to make this secure enough will be found to make the risk acceptable when compared to the benefits.

The most powerful CRM

Now think about the power behind this. Not only you are now part of your customers life, also your customer will be sharing with you lots of precious information that you would have never imagined, this is the most powerful CRM system you can imagine. Habits, friends, likes and dislikes, it is all there for you to be exploited and to adapt your offering to your customer, individually, and in the place where his/her life is taking place. Interesting?. I think so.

Adoption curve

We will probably see companies drifting some of their low risk customer interaction points to social networks, possibly things like customer complaints, surveys and service requests. Maybe even online stores will start selling their goods in facebook. Buying tickets for events is also a very possible application leveraging the existing event management facilities in facebook. I see a lot of constraints before we see high risk customer interactions in these places, but after we are able to understand the security implications and overcome the existing issues, what stops us from offering financial services to our customers in their preferred social network?. Do you want to apply for a credit card or loan, while you tag your last trip pictures?.

Welcome!


So finally I found the time and the theme to start my own blog.

Singapore Airlines A380 Business Class

Airline sophistication

I guess the most difficult thing when starting a new blog is defining what is all of this going to be about. I just realized that this blog will not have a single theme. It will be around a few things for which I feel specially attracted or passionate, and hopefully the posts here will be around them. And what are these things? Everything within Technology, Banking IT, Aviation, Cars and Travel. And sophistication, I love sophisticated stuff.

 

 

 

 

Enterprise Technology

Enterprise Technology

Quite disperse, yes, but I guess there is something in common. How these industries have excelled in some aspects, and how these can be applied to the others. Don’t be surprised if you find a review about a flight or a restaurant I enjoyed, or a funny application for a new technology I just learned about.

Above all, the whole idea behind opening this blog is about finding how technology and sophistication can be applied to the Enterprise World by becoming a bit wild. Some of you would agree that in todays average enterprise, the application of technology is somehow restricted by policies, controls and other forms of governance.

So this tiny little place in the web is where we can all go wild and imagine how those innovative technologies that we use, and those we only read about, could break through in the Enterprise World and find fabulous applications. Let’s go wild.

The journey starts, Welcome onboard!