Category Archives: Tablets
It’s no secret that apps have changed the way we consume content and software, and expressions like “I have an app for that” are now part of our daily lexicon. Little by little, the appmania has been overflowing SmartPhones and Tablets. TVs where the next conquered territory, and now it seems that cars, and more specifically, on board infotainment systems are the next frontier.
Key players in the industry like Denso, QNX, Magneti Marelli and the traditional car manufacturers are already working in their respective strategies for bringing apps to your car. While most of the current trends are around driving performance and self-diagnostics, extending the features currently available on most infotainment systems, some brands are already introducing very popular general purpose apps. Read Lexus here, and the recently launched latest version of their on board system, Enform, which includes some interesting apps available on board the car. Things like buying movie tickets or booking a table at your destination are now possible, even through the cars voice commands. Even checking in your destination on Facebook is now something you can do behind the steering wheel.
This probably opens a new question behind the technology on which these on board infotainment systems are based. Will we see Android or iOS based in car navigation systems?. It would definitely be very exciting as this would mean instant availability of thousands, if not millions, of apps right to be installed in your car. Interesting potential advantage for Android as some of the current platforms are already based on Linux, which could mean easier integration of Android-based apps onboard.
This might be true from multiple points of view when it comes to the naming of the yet to be unveiled iPad 3. It seems that not only will Apple release the 3rd version of the popular tablet as early as in a few weeks time from now, but also that more than one version of it will be available at the same time. This somehow breaks the evolution of the iPad product so far and might be a sign of the popularity the Amazon Kindle Fire is enjoying.
Up to now, the iPad and most of its competitors have been positioned too closely, with this being the reason for the failure of most of them. Kindle, however, is probably on a class of its own. For the moment… Obviously Kindle is not meant to be a replacement to the iPad, as sales figures of the Apple product seem to prove, however, it might have uncovered a gap in Cupertinos product line, where there might be room for a lower spec iPad in between the iPhone and the high-end iPad 3.
Yet to be seen is whether this strategy would pay off for Apple, as Amazon seems to be way ahead covering the low end of the market, with sales figures in excess of one million units per week.
It would also be interesting to see how Apple will approach the developer community, as it looks like now applications will have to be available for multiple screen resolutions and screen sizes.
Rumors intensifying and details being leaked suggest that bringing App Store to your TV set will not be the only killer feature in iTV. Following Apple’s philosophy on user experience, it seems that they have managed to completely revamp the overcomplicated interface of current TV sets.
It is not only the growing number of remote controls you surely have on your coffee table, but also the complexity of them. On screen menus actually did not deliver any simplification, all of the opposite, they added more and more features hidden under long lists of complicated options. So will Apple be able to change this?.
If we take a look at their history, the answer is quite clear. There is one fundamental thing the guys in Cupertino have been able to do. They have been able to make technology that is not felt as technology, and does not look like technology. They look like sophisticated products that anyone can use and enjoy.
Computers that do not look like computers, and do not require any technical knowledge to be used. How many technical messages, data, black screens do you see when your Mac starts. How many of you upgraded to OSX Lion with a few clicks?. SmartPhones and Tablets with an incredibly natural user interface, that does not feel techy at all.
So when the TV set industry is going on a completely opposite direction, are they ready to really break this trend and revolutionize the way you use your TV?.
Think Siri. This might be the answer to the way they would want to approach the relationship between you and your TV. No more remote controls. No more buttons. Talk
to your TV.
Thinking about it, probably the TV is one of the first stops in a long conquering journey. Voice interfaces have been there for a long time, but never this natural. Siri is an impressive piece of technology that… doesn’t look like technology. Game changer.
In the last decade there have been various attempts to renew the old glorious days when the TV set was the king of the living room. Despite set top boxes, which promised a basic level of interactivity, and
some applications built into gaming consoles like PS3, the TV has remained pretty much a one way lane ever since. Yes, higher quality, definition and even 3D, but still a one direction street.
Only in the last few years some manufacturers brought some built-in applications and even internet connection to their TV set offering, like Sony with some members of the Bravia family, but the offer was still very limited and fixed to the device, with very little possibilities of upgrade, which meant it would become quickly obsolete.
But then came Apple and introduced AppStore in 2008, not only making the process of buying, installing and upgrading software as simple as 1-2-3, but also creating an incredible appmania that has been conquering other platforms and devices. So it seemed only a matter of time that the format hit the TV, and Samsung did it.
Even though the figures are nowhere near the rocketing figures of applications sold for Smart Phones and tablets, there is clearly an appetite for these on TVs, with Samsung having served 5 million downloads in the first 15 months. Clearly the technology renewal cycle of TVs is much slower than that of Smart Phones, and whilst supporting apps might be a factor in choosing a specific TV over another, might not justify the renewal of your working set.
Other popular manufacturers are joining the apps wagon and are starting to launch TVs with apps capability, but what about the most powerful apps market out there?.
Google is also joining the trend with Google TV and offering perhaps a more open approach to enjoying digital, interactive content and apps on your TV, will they ever make the jump to manufacture a Google TV Display?.
Closing the loop
No rumor around that yet, but yes around Apple. For a couple of years, rumors have persisted that Apple was preparing a revolutionary TV set, which would bring together the traditional simplicity and elegance of Apple products, with their massive app store and the power of iTunes and its possibility (in some markets) of purchasing digital content.
From a device point of view, if the rumors around iPad 3 and its retina display are accurate, its resolution will be far higher than any Full-HD TV, so iOS is already capable of feeding such a screen while granting you access to hundreds of thousands of applications. It supports WiFi, and has a front camera for doing videoconferencing over facetime. Can you imagine a better place to do facetime than your TV?.
Whilst all of these would probably justify consumers to turn their eyes on to an eventual Apple TV Display (not to be confused with the current Apple TV), Apple could possibly be behind something bigger. Think iCloud, iTunes and iTV (should they give it that name) all together. Looks like the perfect way of closing the loop of the iFamily, doesn’t it?.
iTunes might start offering subscription services on which you might be access to all the content available via streaming, from any of your iDevices, including your brand new iTV. iCloud would allow you to store and share your existing, downloaded content and enjoy it full screen in the confort of your living room. Should they manage to do this with the quality, elegance and simplicity they usually do things, they could clearly do away with a big portion of the cable TV subscriptions.
Only rumors from here onwards, but most of them point to iTV as the name of the device, and late 2012 as the launch date, with a huge 55 inch OLED screen to enjoy your apps and content from iTunes. It would be powered by iOS as a super-sized iPad, but no information on wether it would be a touchscreen or not. Limited use for this from your sofa, but still would be nice to play Angry Birds at full size…
It has now been a while since tablets made their way through. The concept has been flying around for some time, but only came to become a massive thing in April 2010 after Apple presented the iPad in public. It has been hardly 18months since then, and now the market is fully populated by a number of manufacturers which are pushing different visions of the concept into the market.
When you look at the evolution of the super-sized iPhone, it is really surprising to see how fast and deep it has come into our lives. From the original and probably most widely use of the pad as a browsing device, news reader and of course, gaming companion, there has been an incredible evolution in the uses of not only the iPad but the tablet concept in general.
Now most of the companies publishing consumer applications for SmartPhones are developing specific variants for tablets making good use of the larger screen and interaction capabilities of these devices. Look at Banks and you will see a fierce competition to target applications to their higher end customers based on tablets, where the graphical capabilities and the touch-based interaction model redefine a completely new stage in user experience.
But all of the above is just the somehow natural (although fast) evolution in the usage of the technology. However, there is one other aspect of this technology that looks very interesting to me, and is the impact these devices (and why not recognize it, specifically the iPad) is having in the Enterprise world.
It seems that the way Execs have fallen in love with the device is helping drive the way into the Enterprise at a speed and path that is breaking most of the existing paradigms. The debate is no longer whether a device is appropriate or not for its introduction into the Enterprise, but rather the other way around. And this is happening really quickly. So now employees are allowed to use their iPads at work, capture notes in meetings, read email in their tablets rather than in their corporate laptops and do almost everything except probably content (documents, presentations, spreadsheets) without the need of a full blown computer.
How many laptops could you see in a meeting of the Board?. You would be surprised by the number of iPads. Does this have a real impact in decission making and access to information in these forums? Very probably yes. So this is being a real driver with real examples out there like Standard Chartered Bank.
So this new revolution is bringing to life concepts like Bring your own device and Self Service IT with which large Corporations have been struggling for some time, but all of this seems to be finding a fast track as the demand from the technology comes top down, which is just the contrary to how normally technology gets into an Enterprise. Can this be the next big thing?.