Blog Archives

AirPooler Is Lyft For Private Planes


Beautiful article on how Digital and Technology can transform your business model or even help create new market niches. This could become the Uber of the skies – and I can’t wait to see it succeed. As an aviation enthusiast nothing could be more satisfying than making private air travel an affordable alternative. Good luck AirPooler!

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Crowdsolving and MH370


Tomnod

Tomnod – enabling the crowd search for the missing Malaysia Airlines Flight 370 – Picture courtesy of Tomnod

It’s been 9 painful days since Malaysia Airlines flight 370 vanished from secondary radar on the early morning of Saturday the 8th of March en-route from Kuala Lumpur to Beijing. As sad as the story and mystery of the whereabouts is, a beautiful use of Technology, Digital and Social Media has come on the spotlight in the hunt of the plane. The idea is simply brilliant. Thousands of detailed, freshly captured satellite images are made available to the public, allowing the crowd to collaborate in the humongous task of combing thousands of square miles of ocean in the search for any trace of the missing plane. The imagery is provided by DigitalGlobe, who owns and operates the network of satellites that constantly capture the images, with Tomnod being their crowdsourcing arm.

The mechanics are simple, and brilliant. Just browse to Tomnod’s website and join the cause. Tomnod will assign you tiles of the map where the search area is being focused, allowing you to tag different types of objects as you find them. With a simple and incredibly intuitive user interface, you can be collaborating to the cause in a matter of seconds

Whilst in this particular case the plane is yet to be found, this has been successful in the past in finding a missing light plane in Idaho, helping response and humanitarian aid teams prioritize they activities in the aftermath of devastating super typhoon Haiyan or mapping the damage of a deadly tornado in Oklahoma.

Tomnod has helped resolve real problems in recent times.

Tomnod has helped resolve real problems in recent times – picture courtesy of Tomnod.

It just comes to demonstrate how Technology can help solve real world complex problems, by organizing and coordinating a massive collaboration effort across the globe. Beautiful idea, hope it is as successful this time as it was in the past. You can help, spread the word!.

I’m touched


As a foodie and amateur chef with a passion for Digital, I can’t help but be touched, specially when this comes from one of the biggest talents in my home town.

It is no secret that Digital in general and Mobile in particular are changing the way we understand and consume technology, and it is helping businesses transform their business model by enabling completely new ways of engaging Customers and helping create new products, services and completely transforming the Customer experience.

Food on an iPad to create a fully immersive gastronomic experience

This photo of Arzak is courtesy of TripAdvisor

I have always believed in Gastronomy being a holistic experience, one that goes far beyond the quality that gets delivered on the plate, but rather comes from every single detail in the venue, the attention and knowledge of the staff and dozens of other subtleties that make up an experience. Everywhere I see the word experience I wonder how Digital can help transform and enhance it, and I have to admit this is just one space where I struggled to find a way for doing so. Until now.

This is just a completely unexpected and lovely way of using Digital to improve the experience in one of the best tables in the world. Arzak, featuring three Michelin Stars, is using iPads to help gourmet diners dive into a more immersive experience by serving culinary creations on tablets showing images that follow the theme. Sea images for food and fire for grilled meat are just two examples.

I’m touched. And booked for my next trip home.