Posted by Iker Ibanez
It’s been 9 painful days since Malaysia Airlines flight 370 vanished from secondary radar on the early morning of Saturday the 8th of March en-route from Kuala Lumpur to Beijing. As sad as the story and mystery of the whereabouts is, a beautiful use of Technology, Digital and Social Media has come on the spotlight in the hunt of the plane. The idea is simply brilliant. Thousands of detailed, freshly captured satellite images are made available to the public, allowing the crowd to collaborate in the humongous task of combing thousands of square miles of ocean in the search for any trace of the missing plane. The imagery is provided by DigitalGlobe, who owns and operates the network of satellites that constantly capture the images, with Tomnod being their crowdsourcing arm.
The mechanics are simple, and brilliant. Just browse to Tomnod’s website and join the cause. Tomnod will assign you tiles of the map where the search area is being focused, allowing you to tag different types of objects as you find them. With a simple and incredibly intuitive user interface, you can be collaborating to the cause in a matter of seconds
Whilst in this particular case the plane is yet to be found, this has been successful in the past in finding a missing light plane in Idaho, helping response and humanitarian aid teams prioritize they activities in the aftermath of devastating super typhoon Haiyan or mapping the damage of a deadly tornado in Oklahoma.
It just comes to demonstrate how Technology can help solve real world complex problems, by organizing and coordinating a massive collaboration effort across the globe. Beautiful idea, hope it is as successful this time as it was in the past. You can help, spread the word!.