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I’m touched


As a foodie and amateur chef with a passion for Digital, I can’t help but be touched, specially when this comes from one of the biggest talents in my home town.

It is no secret that Digital in general and Mobile in particular are changing the way we understand and consume technology, and it is helping businesses transform their business model by enabling completely new ways of engaging Customers and helping create new products, services and completely transforming the Customer experience.

Food on an iPad to create a fully immersive gastronomic experience

This photo of Arzak is courtesy of TripAdvisor

I have always believed in Gastronomy being a holistic experience, one that goes far beyond the quality that gets delivered on the plate, but rather comes from every single detail in the venue, the attention and knowledge of the staff and dozens of other subtleties that make up an experience. Everywhere I see the word experience I wonder how Digital can help transform and enhance it, and I have to admit this is just one space where I struggled to find a way for doing so. Until now.

This is just a completely unexpected and lovely way of using Digital to improve the experience in one of the best tables in the world. Arzak, featuring three Michelin Stars, is using iPads to help gourmet diners dive into a more immersive experience by serving culinary creations on tablets showing images that follow the theme. Sea images for food and fire for grilled meat are just two examples.

I’m touched. And booked for my next trip home.