It is becoming increasingly clear that Apple is executing a serious, calculated strategy to conquer the corporate space, traditionally dominated by Microsoft in the desktop/laptop space and BlackBerry in Mobile. It all started back in June when iOS 7 and OS X Mavericks were presented. Silently, they both introduced several features that clearly target the introduction of their devices in the corporate environment, where security policies and device manageability play a crucial role in determining which technology is used in the workplace.
In fact, the enterprise market is the only one where Macs are really increasing their footprint, reportedly at a yearly 20% uplift. Serious numbers for an industry -desktop computing- not living its best days.
Looks quite timely that OS X Mavericks includes several new features that make very good sense in a policy controlled environment, just to name a few:
Security enhancements to VPN connections used for remotely accessing resources in the corporate network, better ways of managing and controlling FileVault 2, the hard drive encryption facility in Mac OS X as well the possibility to use Apple TV for presentations onto screens and projectors.
Whilst OS X is not new in the corporate scene, iOS seemed to be lagging when compared to its desktop counterpart. This, together with BlackBerry’s lately decline, will surely boost the adoption rate of iPhone as the corporate mobility solution.
The list of features is extensive but can be summarised in the ability to embrace both personal and corporate use in a single device in a totally seamless way for the user. Details about them can be found in this article about the iOS 7 Event for Corporations that never happened.
And just when we thought these were strong arguments in the Corporate Crusade, the 22nd October event surprised us by giving out both the Operating System
and iWork (Apple’s equivalent to Microsoft Office) for free. How this translate to corporate purchase agreements is yet to be seen, but definitely a bold move within their calculated strategy to secure a leading position in the enterprise space.