Capturing the fleeting business
While still struggling in the consumer market, some potential success stories start to emerge for the Nokia and Windows Phone tech marriage. Turning a Nokia Lumia 820 into a mobile point of sale with specific apps connected to their booking and payment systems, allows to capture a very short-lived business opportunity like on board paid upgrades.
Onboard connectivity definitely plays a role in the success of the initiative, but more importantly, paves the way for the next level of loyalty recognition and rewarding on the spot thanks to the connection with the centralized CRM systems.
A promising prospect for Delta and Nokia/Microsoft and definitely a big scale experiment with 19.000 units distributed amongst Delta’s Cabin Crew.
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