App Stores in the Enterprise?


App Stores

App Stores

The App Stores are one of the key pillars on which the SmartPhones have built their success. Not that mobile applications where only introduced at the time the stores became available, but they solved nearly all of the issues that existed until them.

First, it was very difficult for developers to find customers, and for customers to find the applications they wanted. This also discouraged many from investing time, effort and money in developing these native applications, which resulted in a low number of available ones.

Second, all the logistics of applications installed in devices rather than browsed from devices where not solved, in some cases falling into the traditional burdens of software distribution. Installing, uninstalling and specifically maintaining your applications up to date was not an easy thing to do.

Last, but not least, charging for the apps meant each developer had to find a solution for managing the payments, with PayPal having been a traditional partner on this space.

But suddendly these App Stores arrive, and buying applications becomes as easy as buying any other article online, making the installation and uninstallation of applications as easy as 1-2-3, and more importantly, you no longer need to worry about keeping your software up to date. The App Store will tell you and let you update what you want, when you want it. Easy right?. Bringing developers and consumers to a single place has also boosted both the availability and consumption of applications, with numbers of applications in the hundreds of thousands.

So are these new stores the panacea for software distribution?. I suspected so, and I kind of confirmed it when Apple launched the App Store for Mac. The concept is reaching the desktop. So this is when things get interesting. Can this be applied to your corporate environment?. I hope so.

Distributed computing

There are a number of issues typically associated to large estates of PCs usually running Windows.

First, one size does not fit all, so you will face different users with different software needs, meaning that you will need to find a balance between standardization (critical to keep support and maintenance costs under control) and the specific needs of your user communities.

Second, you will have to automate as much as possible the possible of provisioning applications upon users requests, and more importantly, keep an inventory of all of this, as you want to know who is using what to avoid any licensing issues.he

Cost. This is usually tackled by complex approval processes which in the end do not really cap the amount of money a user spends on software which is likely to be rarely used.

And not to talk about software updates and patching.

When you look at these traditional issues, it seems miraculous that the App Stores have achieved to resolve most of this issues for a wider, more diverse crowd than the one in any of the Company.

Applying the concept

So how about delivering vanilla desktops or laptops to your employees, and giving them a budget according to their profile?. If a concept such as an App Store could exist in the corporate environment, users could have a budget to spend there. Go to the supermarket, choose what you need and install it. You are running out of budget? Maybe you can return to the App Store that application you downloaded which no longer you are using.

This, if tied to an inventory of licenses, will surely help software costs under control on a very predictable manner, while giving a much better user experience. Your users are now autonomous and can self manage their software, which would also have a very positive impact in your helpdesk and engineering budgets.

Did I talk about software updates and patching? How much money do you spend on that?

I am sure there are lots of challenges to be solved before such a concept can be applied completely in the Enterprise world, but after seeing what Apple has achieved with the Mac App Store I am hopeful it will come…

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About Iker Ibanez

Over the years I have developed passion for a number of things, like airlines and aviation, cars and technology. I think the item that links them all is sophistication. I love sophisticated stuff, I love the sophistication of modern air travel. The sophistication of modern technology and cars. You can find more about me in my linkedin profile: http://sg.linkedin.com/in/ikeribanez

Posted on September 19, 2011, in App Stores, Application, Customer experience, Customer Service, Enterprise, Enterprise Technology, Technology and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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