The impact of the pad
It has now been a while since tablets made their way through. The concept has been flying around for some time, but only came to become a massive thing in April 2010 after Apple presented the iPad in public. It has been hardly 18months since then, and now the market is fully populated by a number of manufacturers which are pushing different visions of the concept into the market.
When you look at the evolution of the super-sized iPhone, it is really surprising to see how fast and deep it has come into our lives. From the original and probably most widely use of the pad as a browsing device, news reader and of course, gaming companion, there has been an incredible evolution in the uses of not only the iPad but the tablet concept in general.
Now most of the companies publishing consumer applications for SmartPhones are developing specific variants for tablets making good use of the larger screen and interaction capabilities of these devices. Look at Banks and you will see a fierce competition to target applications to their higher end customers based on tablets, where the graphical capabilities and the touch-based interaction model redefine a completely new stage in user experience.
But all of the above is just the somehow natural (although fast) evolution in the usage of the technology. However, there is one other aspect of this technology that looks very interesting to me, and is the impact these devices (and why not recognize it, specifically the iPad) is having in the Enterprise world.
It seems that the way Execs have fallen in love with the device is helping drive the way into the Enterprise at a speed and path that is breaking most of the existing paradigms. The debate is no longer whether a device is appropriate or not for its introduction into the Enterprise, but rather the other way around. And this is happening really quickly. So now employees are allowed to use their iPads at work, capture notes in meetings, read email in their tablets rather than in their corporate laptops and do almost everything except probably content (documents, presentations, spreadsheets) without the need of a full blown computer.
How many laptops could you see in a meeting of the Board?. You would be surprised by the number of iPads. Does this have a real impact in decission making and access to information in these forums? Very probably yes. So this is being a real driver with real examples out there like Standard Chartered Bank.
So this new revolution is bringing to life concepts like Bring your own device and Self Service IT with which large Corporations have been struggling for some time, but all of this seems to be finding a fast track as the demand from the technology comes top down, which is just the contrary to how normally technology gets into an Enterprise. Can this be the next big thing?.
Posted on July 15, 2011, in Customer experience, Devices, Enterprise, Enterprise Technology, Sophistication, Tablets, Technology and tagged Board, Customer interaction, Device, Enterprise, Executive, iPad, Tablet. Bookmark the permalink. Leave a comment.